
Joel Hernandez DeBellefeuille
President & CEO
MR. JOEL HERNANDEZ DEBELLEFEUILLE (The Dealmaker) is an experienced entrepreneur, businessman and founder of Just3. He is the Chairman of the Audit Committee and director for Primo Nutraceuticals Inc. (C:PRMO) a publicly listed company on the CSE. Mr. Hernandez-DeBellefeuille is also the CEO and Co-founder of Marianna Naturals Corp., a celebrity beauty product brand that manufactures CBD and non-CBD fresh handmade beauty care, personal care, and cosmetics products and the founder of www.bullstocks.ca a digital media site that raises awareness for publicly-traded companies and www.roadshows.ca a firm that organizes corporate roadshows in Montreal, Toronto & Vancouver; introducing public companies to some of Canada's most influential investors and banking professionals.
Mr. Hernandez-DeBellefeuille also has a role as an independent VP of Corporate Development for a leading cannabis co-packing and manufacturing facility in the US.
His responsibility there is for consulting brands on the development of various types of premium CBD products (beverages, gel caps, edibles, waters, lotions, creams & topicals); as well as solidifying strategic partnerships, while ensuring the early growth of the company helping with marketing and capital raises. He is a strong advocate for Human Rights and has appeared in and been featured on Global Television, CBC News, CJAD, The Montréal Gazette, The Canadian Press, CTV News, 98.5FM with Bénoit Dutrizac, The Aaron Rand Show, Newstalk Radio with Co-host Sharman Yarnell, La Presse, The Huffington Post, The Globe & Mail, Vice; as well as a sitting as a professional panelist for an accredited law class at McGill University.
Follow him on IG: @Dealmaker001

Roy Foo JeeBoo
CFO
MR. ROY FOO JEE BOO graduated from Nanyang Business School in Singapore and has more than 20 years of corporate and investment banking experience covering Asia and the GCC region in the Middle East in a diverse area of sectors including manufacturing and trading, mining, heavy industries, infrastructure and real estate.
He has an extensive knowledge of Capital Markets and principal investments focusing on early stage unquoted companies in China; as well as currently managing a portfolio of publicly traded companies with a strong focus on large conglomerates. Participated in a US$4.1bil gas pipeline project in Gulf Arabia. Arranged a Qr1.5bil Contract Financing for Qatar Petroleum Project.
Provided US$200million funding to a hospitality company. Provided US$445million funding to a hospitality company to construct a iconic hotel.
Engaged and managed a US$1billion retail mall project operated by a renowed operator.
Provided US$150million to a shipping and logistics company.

Fionna Lim
Director